Home Inspection Web Services

Search Engine Optimization
(SEO) Explained: Using keywords and other standardized practices to achieve the closet to the #1 position, for a given key phrase, for a given URL.

For example a key word such as home inspector, or home inspection would not be a practical search term to use for a local home inspection company. But the city, or cities, and county or counties which the home inspection company does business in, would be appropriate terms to add for key word phrase.

Search Engine means an automated search engine. 'Search Engines' include the top three Google, Yahoo, Bing plus AOL Search, Ask Jeeves, MSN Search and many other smaller engines. A search engine obtains its results from 'spiders' or 'bots' these are "programs that come to your web site" and read it in much the same way you would: By reading the content on a page (URL), and then moving from page to page via links.

A URL is the web address of one page on your web site. Most of the search engines display keyword search results, and provide a link directly to the web page with the most relevant content to those results, rather than your home page.

The objective of SEO is to get the highest possible position, in other words, getting as close to number one as you can. Sometimes you just can't get that number one spot, or page 1 for that matter. It depends on what search term(s) you want, and how good the SEO is utilized by competitors, and how many of your competitors sites want the same term(s). Generally the more used a search term the more difficult it is to get to the very top. For example the search term Chicago home inspector, would be much more difficult to achieve a high ranking, than the term Kankakee home inspector.

SEO optimization can be as much work, or way more work than the actual website itself. But if you want to be found by potential customers surfing the web, then proper SEO is crucial.

SEO: The GPS Unit of Online Real Estate Service Businesses

Although it is rather hard to imagine, there was no such thing as Google until the company was registered in 1997. Not until about five years ago, in fact, did the company really hit its stride and become the dominant force behind how we find what we are looking for on the Internet. But these days – in the era of an overcrowded website marketplace – search engine technology from the likes of Google, Yahoo, Bing, and other youthful companies is one of the most essential components of the online experience.

That’s because these companies and their services provide the virtual equivalent of what the Dewey Decimal System did for helping to organize libraries and make books easy to find. They are the online version of a GPS honing device or a high-tech compass for navigating an otherwise confusing and chaotic wilderness populated with hundreds of millions of sites that are all competing for attention and visitors. Continued..

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